The impact of marketing mix elements on customer loyalty for an algerian telecommunication company. Its population consists of all members of consumer cooperatives in ilam province selected by a. Service marketing mix 7 ps of marketing mix feedough. Pdf rural marketing mix international journal of trend. As the numbers of competitors are more in the electronic industry therefore philips follows a competitive pricing strategy in its marketing mix for its products. International journal of trend in scientific research and development ijtsrd ugc approved international open access journal issn no. Understanding the marketing strategies of microfinance.
Pdf studying the status of marketing mix 7ps in consumer. This conceptual advance has, in turn, caused a reevaluation. The impact of tourism marketing mix elements on the. Studying the status of marketing mix 7ps in consumer. The term marketing mix is a foundation model for businesses, historically centered around. Sales promotions tools, consumer buying behavior, purchase decisions, marketing introduction retail market is growing in a high velocity environment all over the world. Service marketing mix 7ps of marketing mix marketing mix.
The term marketing mix is a foundation model for businesses, historically centered around product, price, place, and promotion also known as the 4 ps. The idea of customer convenience began in the late fifties and it flourished in the 1960s. The marketing mix of services includes 7ps product, place. Marketing mix of services is used by most service businesses. The impact of promotional tools on consumer buying. Nov 29, 2019 the service marketing mix is also known as an extended marketing mix and is an integral part of a service blueprint design. Marketing mix is of great importance in todays hospital industry and is. Puma is also the main producer of enthusiast driving shoes and race suits. Physical evidence is the 6th p, and the process of the service is the 7th p of the service marketing mix. Puma is one of the leading athletic footwear and sportswear manufacturers across the world. Marketing mix 7p and performance assessment of western fast. Service marketing mix such as product, price, place, promotion, people, process and physical evidence are instrumental in satisfying the needs of customers kotler, 2003.
The relationship between marketing mix elements 7ps and poverty incidence in nigeria product. Sep 16, 2018 the service marketing mix is also different from marketing mix of tangible products. In scientific literature this addition to the complex is called 7p marketing complex. Marketing mix rather than traditional service marketing mix of 7 ps. Promotional strategies for services in rural market iosr journal. The impact of tourism marketing mix elements on the satisfaction of inbound tourists to jordan. Below is the pricing strategy in philips marketing strategy. The tourism product, which is mainly the destination, can only be experienced. Pdf 4 ps of marketing mix a project report submitted by. The marketing communication mix involves advertising, public relations, sales promotion, personal selling and direct marketing and can also sometimes involve sponsorship and events. Product is the combination of tangible and intangible elements. Service marketing mix focuses on the needs of the customers in the banking sector. Marketing mix of unilever product unilever owns more than 400 brands.
This marketing mix has 7ps of marketing and the three extra ps are people, process and physical evidence. Mcdonalds sells a wide range of fast food products such as hamburgers and cheeseburgers, big. This includes advertising, public relations, personal selling, direct marketing, and sales promotions. To market the products in broadest sense every company needs to create a successful mix of right product at right price at the right place through right promotion. Consumer buying behavior, purchase decisions, marketing introduction retail market is growing in a high velocity environment all over the world. The research, however, is subject to some limitations. Marketing professionals and specialist use many tactics to attract and retain their customers.
International journal of business and social science vol. It also consists of service mix process, people, physical evidence. International journal of research granthaalayah, vol. The marketing mix has been defined as the set of marketing tools that the firm uses to. The impact promotional mix can have on your marketing. The marketing mix has been defined as the set of marketing tools that the firm uses to pursue its marketing objectives in the target market.
Marketing mix of walmart analyses the brandcompany which covers 4ps product, price, place, promotion. Unilever products are diversified and they have products in each and every category ranging from foods, refreshments personal care, home care. The marketing mix of services includes 7ps product, place, promotion, price, people, physical evidence and process. Concerning the particular importance of cooperatives in a cooperation system, the author has tried to study the status of marketing mix 7ps in cooperatives and to provide proposals to improve the conditions of such cooperatives. Please see our marketing theories swot analysis post for a full explanation. American journal of industrial and business management, 2012, 2, 194199. It discusses the approach and the positive results of fmcg companies dominating the current marketing paradigm. The company effectively implements strategies and tactics to maintain a satisfactory share of target markets around the world. The 7ps for mba marketing article pdf available in international journal of educational management 224. The article discusses that marketing mix is one of the main objectives of the marketing mix elements for setting objectives and marketing budget measures. Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably. July 2015 41 the impact of tourism marketing mix elements on the satisfaction of inbound tourists to jordan dr.
Pdf relationship of 7p marketing mix and consumers. The main purpose of this study is to analysis the present marketing mix applies to marketing. Pdf relationship of 7p marketing mix and consumers loyalty in. Incorporating 11 ps of service marketing mix and its impact on the development of technical education mahajan p t, r c patel institute of technology golahit s b, s p d m college abstract technology education or technical education te is a key driver for the growth and. The aim of this study is to investigate the extent of the impact of services marketing 7ps in achieving competitive advantage in five star hotels. Dec 11, 2018 the marketing mix of puma discusses the 4ps of puma. Unit 1 marketing of services service is the action of doing something for someone or something. This study analysed customer satisfaction using 7ps marketing mix elements to retail bank customers in north east nigeria. Pdf relationship of 7p marketing mix and consumers loyalty.
Objectives include examining product, price, place, promotion people, process and physical evidence as drivers of retail bank customer satisfaction. The buzzword today in the marketing industry is rural marketing. Promotion, price, people, physical evidence and process. Learn how the brand has transformed its 4ps of marketing with changing time and changing customer needs. Cim definition the chartered institute of marketing offers the following. Read this article to get information on marketing mix. This unit 2 marketing essentials with 7ps assignment is about the marketing elements that affect the growth and success of the organization. The marketing mix strategies has been analyzed based on the input collected from validated questionnaire using spss tool.
Marketing and the 7ps the national social marketing centre. It is an ideal and natural method of rural and urban economic exchange. Unit 1 marketing of services pondicherry university. The bank marketing profession changed dramatically in the 1970s. An empirical assessment of their generalisability, applicability and effect on performance. Sima ghaleb magatef marketing assistant professor head of marketing department marketing department. Promotional strategies for services in rural market. Unit 2 marketing essentials with 7ps assignment locu assignment. Pdf service marketing mix and their impact on bank. Introducing the history of marketing theory and practice. Rural marketing mix marketing mix refers to the set of actions, tactics, tools or. The marketing mix of puma discusses the 4ps of puma. A product is conceived as anything that the buyer acquires or purchases to satisfy a need or want.
Marketing mix can also be used to develop long term and short term goals. It is still used today to make important decisions that lead to the execution of a marketing planii. Journal of entrepreneurship education volume 20, issue 2, 2017. Yasanallah and bidram 2012 had tried to study the status of marketing mix 7ps in cooperatives and to provide proposals to improve the conditions of such cooperatives. Customer satisfaction is a continuous process that management must engage in.
Rural tourism focuses on participating in a rural lifestyle. Marketing mix 7p and performance assessment of western. Service marketing mix and their impact on bank marketing performance. Nov 07, 2012 alan curtis said i want to share with you all here on how i get my loan from mr benjamin who help me with loan of 400,000.
Mcdonalds 7ps of marketing comprises elements of the marketing mix that consists of product, place, price, promotion, process, people and physical evidence. The impact of marketing mix elements on customer loyalty. It is important that company uses correct market approach to leads the company to the path of success. Alan curtis said i want to share with you all here on how i get my loan from mr benjamin who help me with loan of 400,000.
As the numbers of competitors are more in the electronic industry therefore philips follows a competitive pricing strategy in. It is essential to balance the 4ps or the 7ps of the marketing mix. History of marketing theory and practice 15 voices the american marketing association and the changing definitions of marketing wilkie and moore 2006 tell us that there is one important issue that we should acknowledge in the changing definitions of marketing inasmuch as the definitions become more managerial over time. Pdf rural marketing mix international journal of trend in. Thus in line with the views of other scholars, this study adopted 7ps marketing mix elements as the framework for reducing poverty incidence in nigeria. Unit 2 marketing essentials with 7ps assignment locu. This paper explores the existing relationships between the four selected marketing mix of three leading fmcg companies. The 7ps classification of the services marketing mix. According to kiprotich 2012, marketing mix is a set of marketing tools that organizations blend to get the response it wants from its target market. The service marketing mix is also different from marketing mix of tangible products.
Marketing mix of coca cola 4ps of marketing mix of coca cola. The marketing mix includes submixes of the 7 p s of marketing i. Service marketing mix is as a tool for achieving the customerorientation in practice. Based on primary and secondary data 7ps of marketing mix and their various attributes has been identified. At the same time, competitiveness among retailers is. Your business promotional mix is the collection of tools you use that explicitly promote your business, products, or services. Mccarthy 1964 offered marketing mix, often referred to as the 4ps, as a means of. The distribution strategy or place aspect of the marketing mix is one of the four key pillars you need to understand to fully maximize your profits.
All types of promotional activities are currently used by retailers in order to be differentiated in the market. It has since then grown to become one of germanys largest maker of athletic shoes. Philips faces tough competition from sony, lg, videocon, samsung etc. By adding people, physical assets, and process to the marketing mix forming the 7ps, services marketing theorists staked out a new field of management theory and practice separate from the marketing of tangible goods lovelock, 1996. The study results obtained by the convenience sampling method were difficult to generalise to the population because it was a type of nonprobability sampling. The study gauges the effect of 7ps of services marketing mix on indian customer in the context of bank marketing. Pdf 4 ps of marketing mix a project report submitted. An empirical study on marketing mix strategies on healthcare services in a tertiary care hospital 19.
The impact of promotional tools on consumer buying behavior. Aim of article is to analyze marketing mix theoretical aspects. Relationship of 7p marketing mix and consumers loyalty in. Constantinides1 the marketing mix revisited pure research. Sony s marketing mix 4ps is based on the varying conditions of the consumer electronics, gaming, entertainment and financial services markets. Bidram, studying the status of marketing mix 7ps in consumer cooperatives at ilam province from members perspectives, american journal of industrial and business management, vol. Abbassi, cooperative belief, iran rural develop aldridge, a. A service tends to be an experience that is consumed at the point where it is. Jvm is indexed in the clarivate analytics social sciences citation index and is also recognised as an a journal top 20% by the. The added income from rural tourism can contribute to the revival of lost folk art and handicrafts. Even though all the 7ps are quite important for the deliverance of service, promotion plays a vital role in making the service to reach the hands of consumers. These activities comprise of different concepts, the most important one being the marketing mix. Adopting marketing mix model for reducing poverty incidence. Bankers were beginning to understand the concept of market segmentation in the late 1960s.
Apr 04, 2012 alan curtis said i want to share with you all here on how i get my loan from mr benjamin who help me with loan of 400,000. Understand the marketing mix of coca cola and how it uses its 4ps of the marketing mix to beat its competitors. Small business owners can utilize a combination of these tactics to reach their target audience. Marketing mix is grouped into four variables known as the 4ps. Rural tourism allows the creation of an alternative source of income in the nonagricultural sector for rural dwellers. Service marketing mix the essence of any marketing activity is its marketing mix which has been defined as the set of marketing tools the firm uses to pursue its marketing objective. Yasanallah and vahid 2012, tried to study the status of marketing mix 7ps in cooperatives and to. This is used when objectives are set to evaluate the strengths, weaknesses, opportunities and threats facing the organisation. Mcdonalds sells a wide range of fast food products such as hamburgers and cheeseburgers, big mac, quarter continue reading.
130 470 935 1564 1136 1407 1208 1665 1214 1321 659 1605 75 763 583 1469 403 1528 840 1560 1518 1500 488 290 1652 116 448 661 1547 1345 504 1541 575 414 906 1356 815 1300 352 749 437 176 1393 1042 16 1373